US media personality, Kylie Jenner, has taken the number one spot in Forbes’ list of World-Highest Paid Celebrity for 2020. The business mogul tops the list with an estimated fortune of $590 million. According to Forbes, this is as a result of the massive earnings from the sale of 51 percent of her cosmetics brand, Kylie Cosmetics and Coty.
Kanye West follows his sister-in-law having raked in $170 million consequent on his Yeezy clothing line and sneaker deal with Adidas. Athletes constitute the rest of the top 10 with five out of eight making their money through sports salaries.
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Roger Federer, tennis legend, takes the third spot. He tops other athletes with $106.3 million in earnings, largely from endorsement deals. This is coupled with a 10-year $300 million deal with Japanese apparel brand, Uniqlo.
Five time Ballond’or winner and football superstar, Cristiano Ronaldo, comes in fourth place with $105 million. Much of his earnings came from his $64 million annual salary with Juventus. His soccer archival, Lionel Messi, follows closely in fifth position with $104 million. This includes his annual $80 million earning from Barcelona alongside other endorsement deals.
Popular American Filmmaker, Tyler Perry falls in number six position with $97 million. Much of his earnings came from his “Madea” film franchise. He also opened the 330-acre Tyler Perry Studios in Atlanta last year, and struck a deal with Viacom to control 25% of streaming service BET+.
Neymar comes in seventh place with $95.5 million. The PSG star has a five-year contract worth $350 million. Howard Stern, LeBron James, and Dwayne Johnson completes the top 10 list with $90 million, $88.2 million, and $87.5 million respectively.
The list shows that world’s highest-paid celebrities earned a combined $6.1 billion before taxes and fees. This reveal a $200 million drop from what they earned in 2019.